Reaching Audiences Distribution and Promotion of Alternative Moving Image

Julia Knight, Peter Thomas

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Altri dati

Formato:
Paperback
Editore:
Intellect Books
Anno di pubblicazione
2012
Lingua:
Inglese
Pagine:
265
Dimensioni:
174 X 240
Codice EAN:
9781841501574
Generi:
Business & Economics, Industry & Industrial Studies Music & Entertainment, Cinema
Prezzo di copertina:
£ 19,95

I contenuti

The machinery of distribution and promotion of exhibition is of fundamental importance if moving image work - from the Hollywood blockbuster to a ten-minute artist's film - is to reach its audience. It is widely recognised by those working in the film and video sector that distribution is a vital link in the chain - connecting producers to audiences - throughout the whole sector, from the commercial film industry to grass-roots community initiatives. But to those outside, that link is largely invisible. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.

L'Autore

Julia Knight is a Reader in Media and Cultural Studies at the University of Sunderland, Prior to working in higher education she worked in the UK independent film and video sector for a number of years. Peter Thomas undertook his PhD work and has published on areas of art cinema distribution and exhibition, and is a member of the Exploding Cinema collective.