Marketing for Scientists

Marc J. Kuchner

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Altri dati

Formato:
Paperback
Editore:
Island Press
Anno di pubblicazione
2012
Lingua:
Inglese
Pagine:
240
Dimensioni:
226 X 152
Codice EAN:
9781597269940
Generi:
Science & Nature, Science-Reference
Altre informazioni:
illustrations
Prezzo di copertina:
$ 19,95

I contenuti

It's a tough time to be a scientist: universities are shutting science departments, funding organisations are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists , he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that marketing can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists , he distills the strategies needed to keep pace in a Web 2.0 world.

L'Autore

Marc J. Kuchner is a staff scientist at NASA's Goddard Space Flight Center. He has contributed to more than 100 research papers and published articles in journals including the Astrophysical Journal, Nature, and Astrobiology.

Leggi la recensione

All too often, the scientist is oblivious to all that's obvious to the marketing professional. Kuchner's book on this very subject, the first of its kind, arrives at a time when the intersection between the research frontier and the public's access to it is most in need of repair. --Neil deGrasse Tyson Astrophysicist, American Museum of Natural History (12/05/2011)